Goodbye Nexus, Hello Pixel?

The final bell has begun to toll for Google’s Nexus device lineup. Recently, rumours have been swirling around that Google is planning to shutter the Nexus brand. The team over at Android Police is claiming that the “Nexus” brand is going to be replaced with the “Pixel” series of devices.


If that name sounds a bit familiar, it’s because Google has already launched 2 devices under the Pixel umbrella – the Chromebook Pixel and the Pixel C tablet. This would be the first time that phones would be launched under the Pixel umbrella, and I’m saying phones because there are rumoured to be two of them: the Pixel and the Pixel XL.

The 5″ Pixel (codename: Sailfish) and 5.5″ Pixel XL (codename: Marlin) are slated to be announced on October 4th, and the new branding is rumoured to bring with it many additional features and improvements to the “stock” Nexus software. CEO Sundar Pichai has previously been quoted as saying that Google will be “more opinionated” about the design and features of their upcoming phones and this new name should reflect this new direction for Google. Nexus devices have always been known to be co-branded, while the Pixel brand has always stood for Google-built devices which is a likely reason why the name change is coming.

Other products are rumoured to be announced on the same day such as Google’s Daydream – a new virtual reality experience and headset, Google Home – which is an Amazon Echo competitor using Google assistant technology, and a new 4K version of the ever popular Chromecast.

The publication did not specifically state a date for the announcement of Allo, but we assume it will be released at the same event as many of the announcements all rely upon Google’s new “Google assistant” as a backbone for many of their features.

Nexus phones have historically been available to Canadians on (or near) launch day and Chromecasts are already available in many Canadians stores so we have no reason to believe that availability to Canadians should be witheld on October 4th. Daydream VR is a different issue as Google’s VR section currently exists only in the US store, but one can hope that they have plans to expand with the release of Daydream.

It’s Nexus Pixel season, and the rumours and leaks are popping up more and more often. Stay tuned to Eh! for Android to keep on top of your Canadian Android news.



Jace Hernandez

Jace is a writer at Eh! For Android. His current devices of choice are the Huawei Nexus 6P, HTC Nexus 9 Tablet, and the Moto 360 (1st gen).

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