I have always had a soft spot for BlackBerry. It’s a Canadian based company, so as a Canadian, I always root for them. Truthfully, I don’t own a BlackBerry to support them. I know I once tried to get the PRIV, their last “home-made” device. However, like many others, I could just not afford, nor justify that high price tag.
Also like many others, people just aren’t buying BlackBerry devices anymore. Thus, the company has decided to stop making their own devices, putting an end to a 14 year long run.
John Chen, the BlackBerry’s executive chairman and chief executive, said: “We are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”
Outsourcing a BlackBerry smartphone has already occurred this year with the release of the DTEK50 – a re-branded Alcatel Idol 4. The DTECk60 is already being spoken of, which was also outsourced to Alcatel.
What are your thoughts on the matter? Would you buy a BlackBerry labeled device with their software additions to Android?